For this project, I created a complete visual identity for Park Ayarkon, one of Tel Aviv’s largest urban parks. The project includes the design of a logo, a poster, and a mobile application aimed at guiding visitors and promoting the park’s activities. I also adapted the logo across various accessories and branded materials, such as bags, water bottles, and merchandise. The visual style combines natural elements with a modern and accessible design to reflect the park’s welcoming and eco-friendly atmosphere.